It's Time!: My 360-Degree View of the UFC

It's Time!: My 360-Degree View of the UFC

Bruce Buffer

Language: English

Pages: 288

ISBN: 0307953912

Format: PDF / Kindle (mobi) / ePub

If you’re reading these words, chances are that you, like me, are a fan of the great sport we call MMA.

And if you’re a fan, then you probably recognize my face.

Yeah, that’s right—I’m that guy you see at every UFC match, spinning around and roaring into the microphone and getting up in fighters’ grills.

Okay, so I might not be the most subtle or refined announcer in the business. But I hope I communicate my passion for the sport in a way no other announcer does.   

I’ll say it again: Passion. Because that’s what this book is about.

In these pages, I want to tell you about the passion that first led me to bet everything on this sport of ours, way back when MMA was outlawed in half the country and there wasn’t a dime to be made on it. I want to tell you how that passion all started, with my larger-than-life father, a former Marine Drill Sergeant who, by the time I was ten, had taught me to play poker and blackjack, field-strip a Luger pistol blindfolded, and recite poetry. He was a man who thought nothing of confronting a group of thugs armed with nothing but his fists—and who expected the same strength and honor from his sons. 

I want to take you inside the incredible brotherhood that makes up the UFC as nobody ever has before, to tell you about the bond we all share and the crazy times I’ve had over the years with guys like Randy Couture, Tito Ortiz, Chuck Liddell, BJ Penn, and Jon “Bones” Jones. I want to give you my Octagon-side insights on many of the big fights you remember, and just maybe, to tell you about a few memorable fights that took place outside of the octagon, too—from my own sparring match with a youngster named Royce Gracie back before the phrase “Mixed Martial Arts” even existed, to some other brawls you might’ve heard about. 

And I want to tell you about the remarkable, late-life meeting with the celebrity brother I never knew I had—a brother whose existence my parents had never once breathed a word about!—that helped inspire me to chase my own dreams of standing up in the Octagon.

Surprising stuff from the guy in the fancy tux, right? And that’s just the start. There’s a lot you don’t know about me yet.

And now… IT’S TIME! I told you.

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job to spot pain, and he knew I was hurting. Big John McCarthy, one of the sport’s pioneers and one of its most recognizable referees, caught my eye. “How you doing?” he said. “Not good.” “I didn’t think so. I saw the way you moved up there. I think you blew your ACL.” Shit, shit, shit. Look at the crazy irony here, would you? Two of the world’s best fighters are going at it in the Octagon in front of 55,000 people, and the guy in the tuxedo has ice clapped to his knee. What’s wrong with

Michael, who was in New York City on business. He had just opened his USA Today newspaper and read that Infinity Broadcasting, the CBS subsidiary that owned the Imus show, was suing Michael Buffer over the right to use our trademark and recording. If they won such a suit, it could result in releasing the phrase (and even the recording) into the public domain, where it could be used by anyone who wanted to use it. “What the hell is going on?” Michael demanded. “Did you know this was going on?”

by Rudyard Kipling, one of my father’s favorite writers. Kipling was the same Brit who wrote The Jungle Book, “The Man Who Would Be King,” “Gunga Din,” and Captains Courageous, some of the greatest adventure stories ever written. BUFFERISM NO. 1 “BIG CHEERS AND NO FEARS FOREVER.” You can’t live in fear. Live in such a way that you’re always celebrating life. Wake up every day happy, knowing you’re the best that you can be. If you can banish fear, you’ll rest easy, knowing that you can handle

think, because so many MMA fights are taken to the ground. But strikers get hit a lot because their style naturally forces their opponents to defend themselves on that level. I was worried about him because he’s not just a fighter to me. He’s a friend. All it takes is one fight to mess things up for you forever. Many boxers suffer from pugilistic dementia, a condition of declining mental prowess found in those who have suffered concussions. I didn’t want to see that happen to Chuck. I want him

man was a dreamer. And she helped him live out every one of his dreams, even if it inconvenienced her to do so. A few weeks after that infamous ski trip when I heard them talking about coming up with enough money to pay the bills, they were forced to put an ad in the paper offering my mother’s diamond wedding ring for sale. Someone called, offering to buy it, and my mom went alone to the parking lot of the Country Mart to meet that buyer. I can only imagine how she felt that day, selling her ring

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